– How to target your audience and find your market
Even for those of us in business it is easy to forget the basics and a useful exercise to pause and consider- who am I trying to reach? This resource will help you gain clarity on WHO your audience is.
[Action – 1hr]
– How to build a relationship with your ‘fans’ so they take the next step
Building a list of folks interested in what you do is great, but you can help them better if you can encourage them to take the next step and invest with you. Here’s how.
[Review – 40+ minutes]
– Change your screensaver/ desktop background
Let’s keep our goals FRESH and dreams inspiring – remind yourself now by changing your screensaver! We know some of you already have very exotic images shining from your laptop but it’s time to shake it up. You can use a picture from your own collection or an image you’ve seen and loved- just make sure it’s something that will inspire you to stick to your lifestyle goals and keep moving forward every time you switch on to work.
[Action – 5+ minutes]
Relationship Builder Checklist
Think you have a good relationship with potential clients? Blogs, newsletters and websites aren’t quite hitting the mark? There is another way of staying in touch which most people aren’t making the most of;
So on that note…..
This checklist covers the basic principles of in Andre Chaperon’s excellent email course ‘Auto-Responder Madness’. The course delivers some very advanced strategies for generating sales from often very small lists. The way the course is structured is VERY clever; Andre teaches the techniques whilst simultaneously demonstrating them by the way he structures his email sequences. He presents it in a way that makes it seem simple, but its only when you review your notes and start to implement you will realise his skill in making something quite in depth and complex so accessible.
His email persona is pretty ‘colourful!’ But he makes his points in easily digestible daily email chunks with weekly summaries to help you get you head round how to start to apply his ideas in your business.
This product might work well for you if you have people on your list who would benefit from your help but who haven’t felt sufficiently compelled to take the step and become a customer yet.
We used his ‘product launch sequence’ strategy with one of our least responsive lists and generated around £900. Not everyone liked the new ‘style’ of communicating (they thought it was too informal and the format of using short, easily digestible sentences was too stilted). But on the plus side we had never got feedback on one of our email campaigns before! And it definitely proved popular for some. This launch wasn’t done on the back of a ‘relationship builder’ initial campaign, it was a one off sequence as we needed to generate some cash quickly (and get the product shipped before we left on a trip). With more time to do some of the relationship building ground work the results could have been much better.
You can use this link which is an affiliate link to Andre’s product where we make commission on the sale:
Or if you prefer, you can use this link where we don’t. Either way, the high recommendation for this product stands!